Image: Wellington school children attend a special NZIFF screening at the Embassy Theatre (Photo credit Ambrose Hickman). View our visual summary of the survey feedback over on our Facebook page.
Deciding What to See
“My wife chose the movies and I was happy with her choices”.
We enjoyed lavish praise for the new website, but note that the printed brochure still takes prime place as a guide to film selection. In 2015 we’ll be acting on the numerous requests for a PDF of the printed publication on our site. We were surprised and relieved to see how few people admitted to seeing the film still in the programme as a key influence. (You’d be amazed how many producers continue to sell themselves short by providing lacklustre stills.)
Rotten Tomatoes was named so often as an external source of guidance that we’d like to drill further: is it the audience ratings there or the critics’ approval rankings that hold sway? We were pleased to note the high use of two sponsor sites too: Flicks.co.nz and Letterboxd.
One respondent noted that we weren’t always on the ball about getting trailers on to our site. We’ve often booked films before the trailers have
